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Home >  News >  The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Author : Sadie Update：Feb 18,2025

Ponos's hit mobile game, The Battle Cats, is celebrating its 12th anniversary with a unique Sengoku-era advertising campaign. The game, known for its quirky cast of ninja cats, fish cats, and even a "Gross Cat," has endured in a competitive mobile gaming market. This longevity is highlighted by a new ad campaign created in partnership with R/GA, titled "The Way of the Cat."

The commercials blend the historical gravitas of the Sengoku period with the game's signature humor and iconic cat food cans. The campaign aims to showcase the strategic depth of The Battle Cats while attracting new players.

cinematic shot of a samurai yelling the cat food cans have been released

Ponos's COO and Managing Director, Seiichiro Sano, stated, "As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."

For players seeking guidance on optimizing their feline fighters, a Battle Cats tier list is available. The game is free-to-play on the App Store and Google Play, with in-app purchases. Players can also connect with the community on the official Facebook page and website for updates and more information.

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