NetEase Games is committed to keeping Marvel Rivals fresh with regular updates. The plan is to release updates approximately every six weeks, introducing two new heroes each quarter. This ensures a constant stream of new content to draw players back.
Game director Guangyun Chen explained their update strategy: each season is divided into two parts, with a new hero added in each half. This approach maintains player engagement. Beyond new heroes, updates will include new maps, storylines, and objectives. Previously announced characters include Blade (currently unavailable) and Ultron (revealed through leaks), along with the recently announced full Fantastic Four team.
According to GameLook, a Chinese publication, Marvel Rivals has generated approximately $100 million globally, with a significant portion from the Chinese market. This marks a substantial move for Marvel, a film industry giant, into the gaming sector.
Marvel Rivals successfully filled a void in the hero-shooter genre, following the less-than-stellar reception of Square Enix's Avengers. NetEase delivered a high-quality heroic shooter with a compelling roster of characters, earning positive reviews upon its release.