You've likely seen ads for Gossip Harbour, a surprisingly successful merge-and-story puzzle game. While it's generated over $10 million on Google Play alone for developer Microfun, its next move is unexpected: a partnership with Flexion to launch on "alternative app stores."
What are alternative app stores? Simply put, they're any app store besides Google Play and the iOS App Store. Even major players like the Samsung Galaxy Store are dwarfed by the dominance of the two giants.
The Appeal of Alternative App Stores
The shift to alternative app stores is driven by profitability. Recent legal challenges against Google and Apple are forcing a reassessment of alternative app stores, leading to increased pressure to make them more accessible. Companies like Huawei, with its AppGallery, are capitalizing on this by offering sales and promotions. Established titles like Candy Crush Saga have already made the switch.
Microfun and Flexion are betting on alternative app stores becoming the next big thing in mobile gaming. Whether this gamble pays off remains to be seen.
For those seeking engaging puzzle games, check out our list of the top 25 best puzzle games for iOS and Android!