Hasbro Debuts Star Wars Toys at Celebration 2025

Hasbro unveiled an exciting array of new toys and collectibles at Star Wars Celebration 2025, featuring fresh Mandalorian figures and the highly anticipated Dash Rendar release. Many of these upcoming products were showcased live at the event.

IGN captured exclusive photos of Hasbro's Star Wars Celebration exhibit and interviewed designer Chris Reiff and marketing lead Jing Houle about crafting toys inspired by these legendary characters. Browse the gallery below for detailed shots of these collectibles, followed by insights from Reiff and Houle on refining iconic Star Wars heroes.

Hasbro's Star Wars Celebration 2025 Display Booth

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Star Wars Jedi: Survivor enthusiasts will appreciate new additions to this collection, including Nightsister Merrin's figure and Cal Kestis in a three-pack featuring Turgle and Skoova Stev. The Cal figure boasts interchangeable heads, complete with his signature handlebar mustache—a top priority according to Houle.

"We aimed to capture pure fun with this set," Houle told IGN. "This is my favorite reveal from our panel. We actually designed the mustache and mullet first, then added cleaner variants later. That wild look became the signature style—it’s just so entertaining."

Merrin’s inclusion was essential given her pivotal role in the Fallen Order/Survivor narrative. Reiff highlighted the challenge of showcasing her distinctive Force powers.

"Cal’s story feels incomplete without Merrin," Reiff explained. "We're thrilled to finally craft her figure, especially capturing her green Force energy blast, intricate costume details, and facial tattoos with precision printing. Fans deeply connect with her character—it’s rewarding to expand that universe."

This year’s lineup revisits classic duo Han Solo and Chewbacca with groundbreaking upgrades. Despite their numerous previous iterations, Houle emphasized their technological advancements.

"These are complete redesigns," Houle noted. "We implemented new articulation systems while preserving Chewie’s hair flexibility and Han’s signature pants detailing. Rather than thigh joints, we engineered movement through the boot tops for aesthetic continuity."

Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel

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The standout piece is undoubtedly The Ronin from Star Wars: Visions—a monochrome masterpiece featuring only a crimson lightsaber. As a Celebration-exclusive, Houle and Reiff obsessed over authenticity.

"We immersed ourselves in Japanese influences," Houle said. "From watercolor packaging to concealed accessories and magnetic closures, every element reflects premium craftsmanship."

Reiff added: "We even localized the packaging exclusively in Japanese—a first for us—to honor this event’s host country."

The presentation concluded with a Black Series highlight: an ultra-detailed Death Trooper helmet featuring movie-accurate weathering and programmable LED lighting.

"We rebuilt it from original Lucasfilm assets," Reiff revealed. "The interior is entirely new—real helmets lacked internal details, but ours includes full specs like all our Premium roleplay line pieces."

For more Star Wars Celebration updates, explore our breakdown of Starfighter’s storyline and key event highlights.