Assassin's Creed Shadows, slated for release on March 20, 2025, has suffered a significant leak. Gameplay footage and images have surfaced online via social media and streaming platforms, a month ahead of schedule. The leaks originated from copies reportedly purchased from online marketplaces and auction sites, with some listings showing multiple copies selling for $100 each. While streaming platforms are actively removing the leaked content, the damage is done, putting Ubisoft in a difficult position.
Ubisoft, facing challenges with the game's development and marketing, recently asserted strong preorder numbers, comparing them favorably to Assassin's Creed Odyssey. CEO Yves Guillemot highlighted positive early previews, praising the narrative, immersive experience, and the dual protagonist approach. He commended the development team's dedication to delivering the franchise's most ambitious installment.
The game's journey to release has been fraught with delays. Initially planned for November, it was postponed to February 14th, and later to its current March 20th date. The pressure is immense; Assassin's Creed Shadows is not only the highly anticipated Japan-set entry and the first full Assassin's Creed game since 2020, but also a crucial title for a struggling Ubisoft, aiming to recover from recent underperforming releases and appease frustrated investors.
The game's promotional period has been marred by controversies. The development team apologized for historical inaccuracies in its depiction of Japan and for unauthorized use of a historical recreation group's flag. Further controversy arose when collectible figure maker PureArts withdrew an Assassin's Creed Shadows statue due to its "insensitive" design.
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