Best Time to Buy a TV in 2025: When Prices Drop

Televisions are a significant investment, yet they're among the most utilized gadgets in your home. It's crucial not to skimp on quality just to save a few dollars. Instead, aim to find the best deals on top-notch TVs that cater to your gaming and streaming needs. Fortunately, there are TV deals available year-round, meaning you don't have to pay full price if you time your purchase right.

Everyone knows about the substantial discounts during Black Friday and Cyber Monday, which often offer the most significant savings. However, there are several other times throughout the year when you can find excellent deals on best gaming TVs or quality 4K TVs.

In the weeks leading up to the Super Bowl, the year's premier TV-watching event, you'll typically find enticing savings. This period coincides with many manufacturers releasing new models for the spring, making it an ideal time to snag deals on older TVs. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, as they also offer significant discounts.

Black Friday and Cyber Monday

Black Friday, originally a single-day event post-Thanksgiving, has now expanded into weeks of sales in November. This period is renowned for some of the deepest TV discounts of the year, making it an excellent time to find the perfect TV. Whether you're looking for budget-friendly options for secondary rooms or seeking discounts on high-end models released earlier in the year, Black Friday offers something for everyone.

Traditionally, Black Friday was all about in-store shopping, with eager shoppers camping outside stores like Best Buy and Walmart to secure limited stock at low prices. While in-store deals still exist, they're often used to lure customers into the store, with stock quickly depleting. If you have a particular TV in mind, be ready to act fast during these 2025 sales.

Cyber Monday, the online counterpart to Black Friday, is when you'll find the best deals from online retailers. Amazon's sales mimic their Prime Day events, offering limited-time TV deals with limited stock. Other retailers like Best Buy and Walmart join in, offering similar promotions both online and in-store.

Before the Super Bowl

The Super Bowl, one of the year's biggest TV-watching events, brings about another excellent window for TV deals. From mid-January to early February, retailers restock after the holiday rush, leading to great savings, especially on large-screen TVs. Older models often see the steepest discounts, but you can still find deals on newer TVs. Currently, there are Super Bowl deals available on Samsung OLED TVs.

January also marks the Consumer Electronics Show (CES), where TV manufacturers unveil their latest models. This prompts retailers to clear out older stock to make room for new spring releases, resulting in even more deals.

Springtime

Spring is a prime time for TV deals, particularly if you're brand-specific (Samsung, LG, Sony, TCL, etc.). New models hit the market from March through Memorial Day weekend, and retailers slash prices on the previous year's models to clear inventory. The changes between models are often minimal, ensuring you won't miss out on much by opting for last year's version.

Amazon Prime Day

Originally an Amazon Prime exclusive event in mid-July, Prime Day now sees competition from other retailers like Walmart and Best Buy, who offer similar sales. Prime Day is known for deep discounts on TVs, often rivaling Black Friday and Cyber Monday. However, the best deals are typically on older models. Stay vigilant as deals are added throughout the event, which lasts several days and is exclusive to Prime members.

If you need a new TV urgently, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature sales. While discounts may not be as deep, and selection might be limited, you can still find good deals. Currently, President's Day sales are underway, with the best TV discounts at Best Buy, ending on February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles can help you score the best discounts. At CES in January, manufacturers announce upcoming models. New releases start hitting the market in spring, around March, with deeper discounts on older models. Summer sees continued releases, but the best deals on the latest models often come in the fall, with Black Friday and Cyber Monday offering the deepest discounts.

TV Brands With New Products

Leading TV brands release updated models annually. Here's a look at some of the notable updates for 2025:

Samsung

Samsung focuses on high-end TVs, with limited budget options. The 2025 lineup sees minor upgrades from last year, with enhancements in brightness, mini-LED, and Quantum Dot (QD-OLED) backlighting, and improved gaming features.

LG

LG's OLED evo TVs for 2025 feature AI personalization and upgraded "Brightness Booster Ultimate" technology. The new G5 model offers a 4K 165Hz variable refresh rate, ideal for gamers seeking reduced lag and frame stuttering.

Hisense

Hisense's 2025 TVs, especially the higher-end ULED models, now boast a 144Hz refresh rate for superior gaming. The 136" MicroLED TV utilizes mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio made minor improvements to its TVs, enhancing LED performance and removing the top-line P-series. The mid-range M-series and budget V-series remain available, with the D-series offering a cost-effective 1080p option.

TCL

TCL revamped its TV lineup in 2024, introducing the Q- and S-series, with the flagship QM8 model. At CES 2025, they announced the entry-level Mini LED TV QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.

Roku

Roku, known for streaming devices, launched its own Roku TVs in 2024, ranging from 24 to 75 inches. The Roku Plus models include the Voice Remote Pro with hands-free voice commands and rechargeable batteries, while the Roku Select models feature a standard Roku Voice Remote. Access the Roku Channel without a Roku streaming device for free streaming.

Top Budget TVs You Can Buy Now

If you're ready to purchase now, we've compiled a list of the latest TV deals and our top budget picks for 2025:

### Hisense 65U6N

0Grab this TV for its accurate colors, solid contrast, and numerous features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1This stunning QLED TV offers impressive contrast and brightness, reaching up to 144Hz in 4K with VRR enabled, all at an affordable price. See it at Amazon### Hisense 50U6HF

0This ultra-affordable TV comes with Amazon Fire TV OS, making streaming and smart home integration simple. See it at Amazon