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World of Warcraft is raising prices for Australian and New Zealand players. Starting February 7th, all in-game transactions will be more expensive. This includes monthly subscriptions, WoW Tokens, and other services.
Blizzard cites global and regional market conditions as the reason for the increase. While this isn't the first price adjustment for WoW, the US subscription price has remained unchanged at $14.99 since 2004.
The price hikes will affect both monthly and annual subscriptions, along with the cost of WoW Tokens. The new pricing structure, effective February 7th, is detailed below:
New World of Warcraft Prices (AUD & NZD, effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Subscription | $249.00 | $280.68 |
| 6-Month Subscription | $124.50 | $140.34 |
| 3-Month Subscription | $67.05 | $75.57 |
| 1-Month Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance (WoW Token) | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
Currently, the exchange rate would make these increases roughly equivalent to the US price. However, Blizzard assures players with existing recurring subscriptions (as of February 6th) will maintain their current rates for up to six months. The company emphasizes that this decision wasn't taken lightly, and acknowledges player feedback. The long-term impact of this price adjustment remains to be seen.
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