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Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of environmentally focused initiatives within mobile gaming. Lovato's involvement will extend beyond simple endorsements; she'll be featured in several popular mobile games.
This isn't PlanetPlay's first foray into eco-conscious gaming. Previous collaborations with stars like David Hasselhoff and J Balvin demonstrate their commitment to environmental causes. This time, however, the scale is significantly larger.
Lovato-themed avatars will be available in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, with all proceeds benefiting environmental projects. This broad reach distinguishes MGTM from similar, often short-lived, celebrity-driven campaigns.
The widespread participation across multiple games suggests MGTM has the potential for significant environmental impact. It's a win-win-win scenario: positive environmental contributions, increased engagement for Lovato's fans, and boosted visibility for participating game developers.
For fans eager to participate and explore the featured games, PlanetPlay's list of the best mobile games of 2024 (so far) offers a convenient starting point.
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