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Andy Muschietti, the director behind the DC Extended Universe's "The Flash," has openly discussed the film's disappointing box office performance. In an interview with Radio Tu, translated by Variety, Muschietti attributed the film's failure to a lack of broad appeal, particularly noting that "a lot of people just don’t care about the Flash as a character." He emphasized that the movie did not successfully engage "the four quadrants" of the audience—a term used in the film industry to describe the goal of appealing to all demographics, including males and females both under and over 25 years old.
Muschietti explained, "The Flash failed, among all the other reasons, because it wasn’t a movie that appealed to all four quadrants. It failed at that. When you spend $200 million making a movie, [Warner Bros.] wants to bring even your grandmother to the theaters." He further elaborated in private conversations that the lack of interest in the Flash character was particularly evident among the two female quadrants, which he believes contributed to the film's struggle.
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Muschietti's reference to "all the other reasons" for the film's failure likely includes its negative critical reception, the controversy surrounding its heavy use of CGI, including the recreation of deceased actors without family consultation, and its release near the end of the now-defunct DCEU. Despite these challenges, DC Studios has retained Muschietti, with reports indicating he will direct "The Brave and the Bold," the inaugural Batman film in the new DC Universe led by James Gunn and Peter Safran.
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