Get ready, Genshin Impact fans! A thrilling collaboration with McDonald's is on the horizon. This exciting partnership is revealed through a series of playful and cryptic social media posts.
Genshin Impact x McDonald's: A Teyvat Treat
The collaboration was initially hinted at through a series of enigmatic tweets on X (formerly Twitter). McDonald's initiated the interaction, prompting fans to participate in a "guess the next quest" challenge. Genshin Impact responded with a playful meme featuring Paimon sporting a McDonald's hat, confirming the exciting news.
HoYoverse further fueled the anticipation with a cryptic post showcasing in-game items whose initials cleverly spelled out "McDonald's." This clever reveal was quickly deciphered by enthusiastic fans. Subsequently, McDonald's social media accounts were updated with Genshin-themed branding, their Twitter bio even hinting at a "new quest" launching on September 17th.
This collaboration appears to have been in the works for quite some time. McDonald's subtly hinted at the partnership over a year ago, following the release of Genshin Impact's Version 4.0.
Genshin Impact boasts a strong history of successful collaborations, ranging from major gaming titles like Horizon: Zero Dawn to prominent brands such as Cadillac, and even previous fast-food partnerships, such as the KFC collaboration in China. This collaboration with McDonald's has the potential for a much broader global reach, extending beyond China, as suggested by updates to McDonald's US Facebook page.
While details remain scarce, the prospect of a global Genshin Impact x McDonald's collaboration is incredibly exciting. The official reveal is set for September 17th, so keep your eyes peeled for more information!