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Home >  News >  Netflix Boosts Prices Amid Record Subscriber Growth

Netflix Boosts Prices Amid Record Subscriber Growth

Author : Dylan Update：Mar 14,2025

Netflix capped off 2024 with a record-breaking quarter, surpassing 300 million paid subscribers for the first time. This achievement, fueled by a remarkable 19 million new subscribers in Q4 and a total of 41 million for the year, prompted another price increase. While Netflix states it will continue announcing paid membership milestones, this marks the last quarter they'll report subscriber growth figures.

This price hike, impacting most plans in the U.S., Canada, Portugal, and Argentina, follows similar increases in 2023 and 2022. Netflix justifies the move by citing continued investment in programming and a commitment to delivering increased value to its members. The shareholder letter, however, offered little detail on the exact price adjustments.

Reports from The Wall Street Journal and Bloomberg suggest the following price changes: the ad-supported plan will increase from $6.99 to $7.99 per month; the standard ad-free plan will rise from $15.49 to $17.99; and the premium plan will jump from $22.99 to $24.99.

A noteworthy addition is a new "extra member with ads" plan. This allows users on the ad-supported tier to add an extra member outside their household for an additional fee—a feature previously exclusive to standard and premium plans.

Netflix’s Q4 revenue soared 16% year-over-year to $10.2 billion, mirroring the annual growth of 16% to $39 billion. The company projects a 12% to 14% year-over-year revenue growth for 2025.

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