Pokémon Dominates Japan's Entertainment Landscape in 2024

A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

GEM Partners' unique "reach score" index calculates the daily number of individuals engaging with a brand's content across various platforms, including apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese residents aged 15 to 69.

Pokémon's dominance is particularly evident in the App Games category, where it garnered 50,546 points—a staggering 80% of its overall score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. The franchise also secured significant points in Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further contributed to Pokémon's extensive reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within the Japanese market.

The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other related products. It's a joint venture between Nintendo, Game Freak, and Creatures, companies that formed The Pokémon Company in 1998 to manage all brand activities.