Star Wars Outlaws' Sales Predicted to Fall Off by Industry Analyst

Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price

Ubisoft's highly anticipated Star Wars Outlaws, intended as a financial turnaround point, has reportedly underperformed sales expectations, causing a dip in the company's share price. Despite positive critical reception, sales have been described as sluggish.

Share Price Decline:

Following the August 30th release, Ubisoft's share price experienced consecutive declines, falling 5.1% on Monday, September 3rd, and a further 2.4% by Tuesday morning. This drop represents the lowest point since 2015, adding to a year-to-date decline exceeding 30%.

Sales Projections Lowered:

J.P. Morgan analyst Daniel Kerven revised his sales projections for Star Wars Outlaws downward from 7.5 million units to 5.5 million units by March 2025, citing the game's struggle to meet initial expectations.

Ubisoft's Q1 2024-25 report highlighted Star Wars Outlaws and Assassin's Creed Shadows as key "value drivers" for the company's financial recovery. While the report noted a 15% increase in session days and a 7% year-on-year rise in monthly active users (MAUs) to 38 million, largely driven by Games-as-a-Service titles, the underperformance of Star Wars Outlaws casts a shadow on these positive trends.

Mixed Player Reception:

While critics generally praised the game, player reception has been more mixed, reflected in a 4.5/10 user score on Metacritic. This contrasts with more positive reviews from outlets such as Game8, which awarded a 90/100 rating. For a detailed perspective, see our review [link to review].

The performance of Star Wars Outlaws will be a crucial factor in Ubisoft's overall financial performance for the year. The company's hopes now rest heavily on the upcoming release of Assassin's Creed Shadows.