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Konami's eFootball Welcomes Lamine Yamal as New Brand Ambassador
Konami's popular multiplatform football simulator, eFootball, has announced a significant addition to its roster: renowned young footballer Lamine Yamal is the game's newest brand ambassador and will be featured in-game.
Yamal, a product of FC Barcelona's famed La Masia academy, is a rising star in the football world. His inclusion as a brand ambassador marks a key moment for eFootball.
In the game, Yamal will be available as an Epic-level player, joining other notable additions like a Big Time Neymar Jr. and Epic player Takefusa Kubo. These players share a unique "Acceleration Burst" skill, reflecting their real-world playing styles.
Carnival Campaign and Rewards
To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign offering players the chance to earn free eFootball Coins and exclusive rewards. Players can log in now to claim a limited-edition carnival uniform.
Yamal's inclusion demonstrates eFootball's strategy to attract a younger audience and compete with established rivals like EA Sports. By featuring rising stars alongside established players, the game aims to capture the vibrancy of modern football culture.
Looking for more football gaming options? Explore our curated lists of the top 25 best football games for iOS and Android!
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