World of Warcraft train with Blizzard heroes launched in China

World of Warcraft has once again captured the spirit of celebration in China through a vibrant new promotional campaign launched by NetEase, marking the start of the Lunar New Year festivities. As part of this collaboration, a specially designed World of Warcraft-themed train was unveiled, featuring the iconic WoW logo on its exterior and immersive franchise-themed visuals inside.

The train’s interior showcases striking imagery of beloved World of Warcraft characters and exclusive promotional content, transforming a regular commute into an unforgettable fan experience. The launch event was further elevated with appearances from models dressed as iconic Blizzard universe characters, who welcomed passengers and presented them with commemorative gifts. Photos and footage from the event highlight the excitement and enthusiasm of the attendees.

Image: netease.com

Image: netease.com

In addition to this real-world activation, [ttpp] continues to deliver exciting updates within the game itself. Patch 11.1 brings significant enhancements to raids, making them more engaging and rewarding for players. Among the most notable additions is the brand-new raid: The Liberation of Lorenhall, offering fresh challenges and thrilling encounters.

Patch 11.1 also introduces a revamped rewards system and the all-new Gallagio Loyalty progression mechanic. Through this system, players participating in the Liberation of Lorenhall raid can unlock unique benefits that enhance gameplay during future sessions.

Instead of traditional loot drops, adventurers will earn powerful damage and healing buffs, improved access to in-game facilities such as auctions and crafting stations, and quicker food consumption effects. Special rewards include free Augment Runes and utility-based skills like portal creation or the ability to bypass certain raid phases—offering both convenience and strategic advantages.