GameStop's Silent Store Closures Spark Concern
GameStop is quietly shuttering numerous US stores, leaving customers and employees reeling. The closures, often announced with little or no warning, represent a significant decline for the once-dominant video game retailer. While GameStop hasn't publicly acknowledged a widespread closure initiative, social media platforms are buzzing with reports from affected customers and employees since the start of the year.
GameStop, a global leader in new and used video game sales, boasts a history spanning over four decades. Founded as Babbage's in 1980, it reached its zenith in 2015, operating over 6,000 stores worldwide and generating approximately $9 billion in annual revenue. However, the shift to digital game distribution over the past nine years has significantly impacted its performance. As of February 2024, ScrapeHero data indicates a nearly one-third reduction in GameStop's physical footprint, with approximately 3,000 US locations remaining.
Following a December 2024 SEC filing hinting at further store closures, both customers and employees have taken to platforms like Twitter and Reddit to share news of closed locations. One Twitter user expressed disappointment over the closure of a seemingly successful store, fearing this signals trouble for less profitable locations. Employee accounts also reveal concerns, with one Canadian employee citing "ridiculous goals" imposed by upper management as they evaluate store viability.
The Ongoing Decline of GameStop
The recent closures reflect a broader trend of decline for the retailer. A March 2024 Reuters report painted a grim outlook, highlighting a 287-store closure in the preceding year and a nearly 20 percent revenue drop ($432 million) in the fourth quarter of 2023 compared to 2022.
Numerous attempts have been made to revitalize GameStop, including diversifying its product offerings (toys, apparel) and venturing into new markets (phone trade-ins, trading card grading). The company also received a significant boost in 2021 from a surge in amateur investor interest, a phenomenon documented in the Netflix documentary Eat the Rich: The GameStop Saga and the film Dumb Money. However, these efforts haven't been enough to stem the tide of store closures and the ongoing decline of the once-iconic brand.