European Console Market Experiences Sales Dip in 2024
The European video game console market experienced a significant downturn in 2024, primarily attributed to market saturation and a dearth of new console releases. Despite the launch of the PlayStation 5 Pro – the only new major console release from a leading manufacturer – overall console sales plummeted by 21% compared to 2023.
Individual console performance reflected the broader market trend. While Sony's PlayStation 5, boosted by the PS5 Pro's release, fared best with a 20% sales decrease, Nintendo Switch sales dropped by 15%, and Xbox Series X/S sales took a substantial 48% hit. This decline is largely attributed to the age of current-generation consoles, with the original PS5 and Xbox Series consoles launching in 2020 and the Nintendo Switch in 2017. The market appears to be reaching a saturation point, a trend mirrored in other regions, as evidenced by the Meta Quest 3S outselling all major consoles in the US market during 2024.
Shifting Sales Landscape: Digital Dominates
While console sales faltered, the overall European gaming market saw a modest 1% increase in total sales, reaching 188.1 million units (PC and console combined). This growth, however, masks a significant shift in purchasing habits. Digital game sales surged by 15%, reaching 131.6 million units, while physical game sales experienced a sharp 22% decline, totaling 56.5 million units. This indicates a clear preference for digital distribution among European gamers.
Outlook for 2025: Anticipation for New Releases
The gaming industry anticipates a more robust 2025, fueled largely by the expected release of the Nintendo Switch 2. However, it's crucial to note that the reported sales figures exclude several major European markets, including the UK, Germany, the Netherlands, and Austria. The inclusion of these markets could potentially alter the overall picture for 2024's performance.
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