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Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA VI will result in a significant revenue shortfall—approximately 40% of typical PC launch earnings. However, Take-Two remains committed to its established release model, prioritizing a staggered rollout rather than simultaneous launches across all platforms.
This strategy aligns with past GTA releases, where PC versions have historically seen delayed launches. This delay, in part, stems from Rockstar Games' complex relationship with the modding community. Importantly, Zelnick clarified that this decision is independent of any perceived decline in PlayStation 5 or Xbox Series X|S console sales; GTA VI's release strategy won't change due to console market performance.
Projecting a potential fall 2025 release for GTA VI on consoles, PC gamers could face a wait extending into 2026. The game's launch is highly anticipated, not just by Take-Two, but the entire gaming industry. The initial teaser trailer shattered several YouTube records, fueling speculation that GTA VI could surpass the $100 million sales mark, potentially setting a new benchmark and positively influencing other game publishers and developers.
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