Mo.co by Supercell earns $2.5M in under a month

Supercell's upcoming multiplayer game, Mo.co, has already made a significant impact in the gaming world even before its official release. The game has generated over $2.5 million in revenue during its soft launch phase, as reported by Pocketgamer.biz. This impressive figure showcases the potential of Mo.co, a title that blends the essence of modern millennial social gaming with the thrill of monster hunting reminiscent of Monster Hunter.

In Mo.co, players take on the role of a fashionable part-time hunter, tasked with tackling various evil invaders from beyond through contracts. The game's early success can be attributed to the allure of numerous cosmetics and other in-game items available for players to acquire. However, after reaching its revenue peak, Mo.co experienced a decline, possibly due to the limited content available during its invite-only soft launch phase.

Supercell's approach to game development is notably stringent. The company focuses its resources on the most promising titles, often canceling projects that do not meet their high standards. This strategy has led to the success of games like Brawl Stars and Squad Busters, which initially started slow but quickly gained momentum. Conversely, promising games like Flood Rush and Everdale were discontinued before launch.

The future of Mo.co hinges on Supercell's assessment of its performance. If new content can reignite player interest and spending, Mo.co could soon be available on major storefronts. While Mo.co remains in its closed state, gamers eager to explore new titles can check out our feature, "Ahead of the Game," for a curated list of early access mobile games.

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