Take-Two CEO: Prioritizing New IPs Key to Success

Take-Two Interactive, the parent company of Rockstar Games (GTA 6's developer), has revealed its strategic focus on developing new intellectual properties (IPs) alongside its established franchises.

Take-Two's Vision: Beyond Legacy IPs

The company acknowledges its reliance on successful legacy IPs like Grand Theft Auto (GTA) and Red Dead Redemption (RDR). However, CEO Strauss Zelnick emphasizes the need to diversify, stating that even highly successful franchises eventually decline in popularity. He warns against over-reliance on established titles, comparing it to "burning the furniture to heat the house."

Zelnick confirms that while sequels are lower-risk ventures, the company recognizes the inherent decline in appeal over time, even if sequels generally outperform their predecessors. This necessitates a proactive approach to creating new IPs to ensure long-term success.

Strategic Release Timing and New IP

Regarding upcoming releases, Zelnick confirms that major releases will be strategically spaced out to avoid market saturation. While GTA 6's release is slated for Fall 2025, it will not coincide with Borderlands 4, expected in Spring 2025/2026.

A New First-Person Shooter RPG: Judas

Take-Two's subsidiary, Ghost Story Games, is preparing to launch a new IP, Judas, a story-driven, first-person shooter RPG. Expected in 2025, Judas will feature player choices that significantly impact relationships and the narrative, according to creator Ken Levine. This underscores Take-Two's commitment to investing in innovative and engaging new game experiences.