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Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's new MOBA RTS, Squad Busters, has achieved 40 million installs and $24 million in net revenue within its first month. Its popularity is particularly strong in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures, while respectable, pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million in its initial 30 days back in 2016. Furthermore, Squad Busters' install rate has significantly declined since its launch week peak of 30 million, dropping below five million by the end of the month. Spending has also been consistently lower than projected.
Supercell Fatigue?
The diminishing returns for Squad Busters, despite Supercell's apparent confidence in the title, raise concerns. For context, Honkai Star Rail achieved a staggering $190 million in its first month, highlighting Squad Busters' relatively modest performance.
While Squad Busters is a well-made game, its similarity to Supercell's existing portfolio might indicate a potential market saturation or "Supercell fatigue." Only time will tell if Squad Busters can overcome this hurdle and achieve sustained growth.
To discover other top mobile games released in 2024, check out our list of the best mobile games of 2024 (so far)! Alternatively, explore our comprehensive list of the year's most anticipated mobile games for a glimpse into the future of mobile gaming.
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